about

 

THE IDEA

It's not a segment, isolated by choice and powerless by nature.  It's a process of empowerment.  It's a mode of being when uniqueness leads to participation and participation leads to unity.  Every act true to the self strengthens the whole.

 

THE DESIGNER

Raised at the junction of the rugged and the hopeful, Allison Reaves grew up cultivating a pragmatic core of Montana values and an insatiable desire for horizons yet to be found.

With an instinctive pull towards irregularity, Reaves finds unexpected balance between opposing themes - at times expressed as a simple design exaggerated in silhouette, a shy pleat hiding in an unexpected locale or a sudden burst of red amongst a pure sea of white.

In this honest space of synchronizing contrasts, perfection finds its awkwardness, harmony its spontaneity, and the individual, its community.  It's from here we honor these two opposing poles, understanding truth is stronger if we have them both.  And it's amongst this trusted and forgiving place, Reaves loyally remains.

 

THE GENERAL PUBLIC - STOREFRONT

Ecstatic to announce our new shop space is now open! 
We're located at...

112 W Front St. 
Missoula, MT 
59802